Lock art and budget before the vehicle arrives.
The RV was ready May 26, but artwork took until June 19 and the operating budget was still open. Setting both first would have saved weeks.
Human Touch × Invisionary · St. George territory pilot
The Mobile Experience Program, Mile by Mile
Recover. Relax. Recharge.
A record of the St. George Mobile Experience Program, from the pilot agreement signed by Human Touch CEO David Wood and countersigned by McCann on February 26, 2026, to a fully built, wrapped and booked recovery lounge on wheels. It is laid out in four phases that follow how the work actually unfolded: launch, build, book, and package.
The year at a glance
192 days
Contract start to a fully built unit
30+
Confirmed Southern Utah bookings in 2026
4
Phases from launch to a licensable franchise model
1
Territory proving a model Human Touch can sell nationwide
Thirteen months on the road · Mar 2026 – Mar 2027
Phase 1 · Launch & acquire
Mar – May 2026
Phase 2 · Build the RV
Jun – Aug 2026
Phase 3 · Book it & show it off
Sep – Dec 2026
Phase 4 · Prove & package
Jan – Mar 2027
MarAprMayJunJulAugSepOctNovDecJanFebMarWe are here
How long each step took
From contract start to a fully built unit took 192 days. The biggest waits were outside the field team: artwork, print-ready files and budget sign-off.
Contract start to RV ready for pickup
Selected, purchased, inspected and detailed · Mar 2 – May 26
85 d
Wrap artwork
HT designer out May 21 – Jun 4 · May 21 – Jun 19
29 d
Vendor quotes and install booking
Three vendors quoted from final art · Jun 19 – Jul 13
24 d
Exterior wrap install
Slipped a week waiting on print-ready files · Jul 13 – Jul 24
11 d
Interior wrap, new tires, new shocks
Build-out declared complete Sep 10 · Jul 24 – Sep 10
48 d
Event season on the road
Booking push starts Aug 28 · Aug 28 onward
ongoing
MarAprMayJunJulAugSepOctNovDecJanFebMar
Hatched bar = waiting on artwork, not active work.
1
Phase 1 · March – May 2026
Launch & acquire
CompleteThe contract's first 90-day term: stand up the program, start activations with the old trailer, and buy the RV.
Feb 18
MEP pilot plan written.
Goal: prove a mobile demo model Human Touch can license regionally. The plan sets six workstreams with named owners: build-out (McCann and Dale), marketing funnel (McCann and Vicki), sales and training (McCann and Eric), business model (McCann and Dale), territory and licensing (David), and reporting (everyone). The original vehicle spec was a Sprinter van or trailer; the team later chose a toy hauler RV.
Feb 24
Pilot agreement signed by Human Touch CEO David Wood.
Interactive Health (Human Touch) engages McCann to lead Phase 1 of the Mobile Experience Program in the St. George territory.
Feb 26
McCann countersigns: the pilot is official.
Fully executed agreement in place four days before the start.
Mar 2
Pilot officially begins.
Day 1 of the 90-day term. Scope covers asset build-out, marketing and lead funnel, sales training, business model validation, licensing support, and weekly reporting.
Mar 25–29
First confirmed booking with the Mobile Trailer: Black Desert Red Pickleball.
Carvana pickleball tournament at Little Valley Sports Complex, booked through PPA Sports Events. The program's first event on the calendar.
Mar 27
The Kiln Market Place.
Community market in the Kiln parking lot, the first of a recurring monthly slot.
Apr 1Target
Contract target: fully branded, event-ready unit.
The agreement set an end-of-Month-1 goal. The RV selection, purchase and artwork ran longer, as the build clock above shows.
Apr 10–12
St. George Home Show, Dixie Convention Center.
Three-day consumer show with a 10x20 booth, booked through Nationwide Expos.
Apr 24
The Kiln Market Place.
Second monthly market date.
May 7
First CEO progress review with David Wood.
Onsite and Zoom review against the 90-day milestones. Action items: close the RV / toy hauler purchase, get three wrap quotes, target field-ready by June 4, and formalize the pilot operating budget by May 13.
May 14
Utah Tech Employee Appreciation Day.
Trailer set up at the Eccles Fine Arts building for faculty and staff. No booth fee.
May 16
Sewell Family Camp, Desert Hills High School.
Football camp served with the trailer through JR Sports Events.
May 18
First activation: the 19th Hole Recovery & Recharge Lounge.
Golf tournament served with the original Human Touch trailer. Weather moved the chairs inside the clubhouse, with the trailer at the entrance for visibility. Golfers demoed chairs all day.
By May 21
RV photos submitted to Human Touch design.
Sent before the graphic designer left for about two weeks (May 21 to June 4), to keep the wrap artwork moving.
May 22–24
Memorial Weekend at Pecan Valley Resort.
Activation leads to a 45-day pilot placing a Novo XT Pro Plus in a Pecan Valley owner's vacation rental. One guest's wife reported her husband could barely get out of the chair. The owners are interested in buying multiple chairs.
May 26
RV ready for pickup from Premiere RV Brokers.
Inspections, detailing and final prep completed after a short Memorial Day delay. Budget still pending while Dale was traveling.
May 27Date to confirm
Phase 2 decision point.
The agreement set May 27 as the deadline to decide on extending the pilot. The June 4 CEO review continued the program into the build phase.
2
Phase 2 · June – August 2026
Build the RV
CompleteRegister, wrap and outfit the RV, while still activating across Southern Utah and lining up the fall season. Ends with the RV declared ready on August 28.
Jun 4
Second CEO review sets the build plan.
David Wood assigns next steps: finalize wrap art with Luke, get a third wrap quote, measure the interior for an interior wrap, build a shared event recap sheet, set up sales training, and sell the old trailer. Next check-in set for the second week of July.
Jun 5
RV registration completed.
Dale sends the Human Touch EIN to the broker so license plates can be issued.
Jun 19
Wrap artwork in hand and out to three vendors.
Graphics received from Human Touch Marketing and sent out for print and install quotes. The RV is stored at the Sand Hollow motorpool at no cost to Human Touch.
Jun 19
19th Hole Recharge Lounge launched at The Ledges Golf Club.
The Southern Utah Home Builders charity tournament. Positioned as a turnkey hospitality add-on that golf courses sell to their tournament clients.
Jun 19
New channels open in one week.
Concept presented to the Southern Utah Home Builders Association (Parade of Homes talks started). University of Arizona Football requests an invoice for two chairs. Tee Box asks for a QR code and landing page for its franchisees. A three-year VIP Sponsor Area is secured at the Adidas Polynesian Bowl.
Jun 22
First big-stage pitch: the PGA at Black Desert.
Invisionary asks Black Desert to let Human Touch sponsor a hole at the Bank of Utah Championship.
Jun 25
American Legion Golf Tournament, The Ledges.
Second confirmed charity tournament at The Ledges in one week.
Jul 2–4
Pecan Valley Resort & Water Park opening.
Three-day activation at the park's opening weekend.
Jul 6
Hole 5 secured at the Bank of Utah Championship.
Black Desert assigns Hole 5 to Human Touch after the team scouts the course.
Jul 13
Wrap install scheduled with installer Sean.
Installation slips one week because print-ready files weren't finished. Sean had held the whole week open.
Jul 18–20
McCann gets the installer back on track.
McCann escalates the installer's payment and material deposit to Dale; Dale commits to contacting Sean directly. Window vinyl and interior wrap quotes requested.
Jul 23
Hole 5 paid through Human Touch.
Invoice routed through Human Touch accounting; Black Desert confirms payment.
Jul 24
Exterior wrap completion target.
Sean's crew works late to finish the exterior wrap.
Aug
Red Rock Island Vibe, Pecan Valley Water Park.
Confirmed activation. Power to the RV failed in 98-degree heat, which is why on-site power is now checked before every booking.
Aug 19
Chairs pitched for the PGA VIP hospitality area.
McCann proposes placing Human Touch chairs with VIP guests at Black Desert.
Aug 21
Parade application filed: Human Touch Recharge Recovery Mobile Lounge.
Wrapped unit entered in the 2026 Peach Days Parade.
Aug 28
RV ready: booking push begins.
McCann directs the team to book the RV Recharge Lounge through the chambers of commerce, 435 Local, SUHBA and the Dixie Convention Center.
Aug 29
19th Hole lounge pitched to Sand Hollow Resort.
Resort partnership proposal for permanent chair placement, with Shelley Larsen on the sales side.
3
Phase 3 · September – December 2026
Book it & show what it can do
In progressBook the finished RV for the rest of the year and keep it busy: shows, golf, community events and corporate wellness, proving what the unit can do in front of real crowds.
Sep 2
MEP event calendar handed to the team.
Dale's master MEP calendar shared; Shelley starts adding target events.
Sep 3
Booking calls for the St. George Marathon and Senior Games.
Outreach to organizers to book the RV for fall events.
Sep 10
RV build-out complete.
Exterior and interior wrap finished, plus two new tires and new shocks on the toy hauler. Same day: Human Touch sponsors the St. George Chamber RISE Business Summit.
Sep 10–12
Synchrony financing cheat sheet built.
One-page financing guide for demo conversations, sent to Eric Beatty to check.
Sep 11–14
St. George Home Expo, Dixie Convention Center.
Four-day consumer show, the largest booth of the year. Planet Massage worked the same floor.
September
Twelve confirmed community and business bookings.
Utah Tech tailgate, the PGA kickoff party at Black Desert, Le Macaron at Zions, two Southern Utah Board of Realtors events, the Hurricane Chamber, 435 Locals, the 435 Locals business fair, Hive Therapy Wellness, the Red Rock Film Festival and the Cedar City Wine Festival. Shelley Larsen confirmed most of the networking dates.
Sep 16
St. George Master Show Schedule launched.
One working schedule for every show and event.
Sep 21
The Ledges lounge proposal and microsite.
Follow-up with ledges.humantouchstgeorge.com, a dedicated page for the 19th Hole lounge.
Oct 1–4Upcoming
Bank of Utah Championship, Hole 5.
PGA week at Black Desert with the Human Touch hole sponsorship. Around 20,000 people expected.
Oct 3Upcoming
St. George Marathon, Snow Canyon.
Confirmed with the city. The marathon expo at the Dixie Convention Center runs October 2.
OctoberUpcoming
More confirmed October bookings.
Angelica's corporate wellness, the MaxLab and 435 Locals meet-ups, Supper Club at the Mathis Event Center and the Hurricane Chamber lunch. The Huntsman World Senior Games are still being worked.
Nov–DecUpcoming
Holiday season bookings.
Chamber galas, holiday markets and corporate wellness events to keep the RV working through year-end.
DecUpcoming
Year-end scorecard to corporate.
Events worked, leads captured, financing applications and attributed sales, measured against the pilot model.
4
Phase 4 · January – March 2027
Prove & package the franchise
PlannedTurn the year's results into proof, and the proof into a franchise model the next territory can launch from day one.
Jan
Franchise local pages go live.
humantouch.com/stgeorge on the corporate template: every product, video and financing option customers already see, plus an event QR code, click and inquiry tracking, payment routed to corporate, and per-territory attribution.
Jan
Adidas Polynesian Bowl VIP Sponsor Area.
First year of the three-year VIP activation, showing Human Touch to elite athletes and their families.
Jan
HT 101 operations guide.
Unit setup, event booking, demo script, Synchrony financing and vendor payment process in one playbook.
Feb
License sales package and first territory pre-sales.
The St. George results become the case study in the license package (territory map, P&L, agreement, brochure), with pre-sales of two to three new territories, as the pilot plan lays out.
Mar 2
One-year review and 2027 plan.
2027 show calendar locked and next-territory launch plan presented to Human Touch leadership.
What the pilot has already taught us
Plan around one-person bottlenecks.
With one graphic designer out for two weeks, the whole wrap timeline stopped. A backup designer or approved template would keep it moving.
Issue a deposit invoice up front.
Outside vendors expect a material deposit on large jobs. Building that into the process keeps them on schedule and on good terms.
We need a dedicated franchise website.
The ask: humantouch.com/stgeorge. Customers get every feature of the corporate site — the full catalog, colors, videos and financing — with a dedicated QR code for events, tracking on who clicks and inquires, and payment going straight to corporate. Same corporate tools and visuals, with the territory finally getting credit for what it sells.
Year two: what happens after Phase 4
By March 2028, Human Touch has a proven mobile franchise model: one territory running a full calendar, permanent lounge placements producing recurring revenue, a second territory launched from the playbook, and a licensing package that sells itself.
St. George becomes the proof, not the pilot.
A full 12-month calendar of its own, roughly 40 to 50 confirmed events built from the 2026 schedule, with the RV working weekly from March through October and corporate wellness and senior living filling the winter. Target: double year one's events, with a per-event sales average the license model can be priced against.
The 19th Hole lounges become recurring income.
Every golf course and resort placement, starting with The Ledges, Sand Hollow and Pecan Valley, moves from a one-day activation to chairs that live there. Target: 6 to 10 permanent placements across Washington and Iron counties, plus the first hotel, gym and med spa placements.
Territory two launches from the playbook.
The whole point of the pilot. A second territory opens using the HT 101 guide, the show calendar, the CRM and the franchise web page, and runs events within 60 days instead of the 192 days St. George needed. Target: one new licensed territory live and two more in pre-sale.
The RV pays for the next one.
With attribution in place the unit's sales are measurable, so year two decides whether Human Touch funds unit two out of what unit one produces. Target: a second mobile unit approved and spec'd from everything learned on this one, ready for a spring 2028 season.